ambrosia Chocolate Makers

Web Build / Mobile App / Product Design

This was a two-tier assignment that spanned the course of two semesters.

The first part was to decide on a product or service that would become our e-commerce independent project for the year, something that we felt strongly about or would enjoy creating. Based on our chosen product we were to create a marketing plan that included: Company (a definition of), Targeted Personas, Competitor and SWOT Analysis, Brand Positioning and an Action Plan of how we would implement and execute our findings.

Since I love chocolate as much as I do I based this project on fine chocolate products that are combined with unique complementary flavours such as hot chilli peppers, blue cheese, and bacon. With the marketing plan in mind I executed the Ambrosia name/logo/brand that reflected my audience.

Wireframes were key to content creation and organization. I created the product line design, designed and coded the website, designed the e-newsletter and developed a mobile app for a full and memorable Ambrosia brand experience.

launch website

VIEW MARKETING PLAN

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